互聯(lián)網(wǎng)時(shí)代，網(wǎng)站已經(jīng)成為企業(yè)發(fā)展的重要組成部分，它的存在不僅可以幫助企業(yè)發(fā)掘更多的潛在用戶、擴(kuò)大業(yè)務(wù)市場(chǎng)，還對(duì)吸此用戶、促成轉(zhuǎn)化等方面有著不可獲缺的作用。很多企業(yè)就是持到了網(wǎng)站的這些優(yōu)勢(shì)，都開(kāi)始紛紛建設(shè)自己的網(wǎng)站，希望可以在互聯(lián)網(wǎng)市場(chǎng)中宣傳出自己的企業(yè)品牌。不過(guò)現(xiàn)在很多人都是在盲目的跟風(fēng)，他們并不清楚網(wǎng)站建設(shè)到底對(duì)企業(yè)有哪些價(jià)值。為了讓大家了解網(wǎng)站建設(shè)的價(jià)值，以便更好的為企業(yè)發(fā)展服務(wù)，濟(jì)南諾商信息技術(shù)有限責(zé)任公司將為大家總結(jié)一下。 The age of the Internet, the website has become an important part of enterprise development, it not only can help enterprises to explore more potential users, expand the market, also for the user, to transform has the effect of the aspect and so on. Many enterprises is to hold to the website of these advantages, have started to build your own web site, hoping to promote the own brand in the Internet market. But now a lot of people are blindly following suit, and they don't know what it's worth to the company. In order to let everybody understand the value of the website construction, in order to better service for enterprise development, jinan, business information technology co., LTD will summarize for you. 價(jià)值1，打破企業(yè)現(xiàn)有的格局。 Value 1, break the enterprise's existing pattern. 企業(yè)網(wǎng)站是吸引用戶、宣傳信息的主要平臺(tái)，它可以幫助企業(yè)通過(guò)互聯(lián)網(wǎng)媒介來(lái)實(shí)現(xiàn)線上的運(yùn)營(yíng)、營(yíng)銷。這樣就打破了過(guò)去企業(yè)的線下銷售的局面，即方更的用戶又為企業(yè)帶來(lái)的利潤(rùn)。 The enterprise website is the main platform to attract users and disseminate information, which can help enterprises to realize the operation and marketing of the line through Internet media. This breaks down the offline sales of companies in the past, which is the profit that the more users bring to the enterprise. 價(jià)值2，網(wǎng)站轉(zhuǎn)化率取決于引導(dǎo)。 Value 2, website conversion rate depends on guidance. 網(wǎng)站建設(shè)后可以為企業(yè)帶來(lái)大量的線上流量，并通過(guò)產(chǎn)品頁(yè)或是客服來(lái)使這些客戶形成轉(zhuǎn)化。提升轉(zhuǎn)化率就必須做好引導(dǎo)工作，而引導(dǎo)客戶就必須要從客戶的需求出發(fā)，為客戶提供可以解決問(wèn)題的方案，從而引導(dǎo)客戶來(lái)到企業(yè)網(wǎng)站并行成轉(zhuǎn)化。 Website construction can bring large amounts of online traffic to businesses and convert them through product pages or customer service. Improve conversion rates will have to do a good job in boot and guide the customer must be starting from the needs of customers, provide for the customer can solve the problem of plan, so as to guide customers to the enterprise site in parallel as transformation.